Billboards have been greatly used as a promotional tool for many years. It's highly efficient in building awareness of the brand specifically the product and having a higher reach for various consumers from all walks of life in different places. A 3D digital billboard is one of the latest and trending billboard technology used by businesses for greater and bigger benefits. These digital ones are a combination of conventional keyboards and 3D technology wherein they used digital technology in producing three-dimensional images. This article is all about 3D digital billboard
This 3D LED or digital billboard works like any other 3D display wherein 2 different images are being displayed on the screen and captured from 2 various perspectives. These 2 images are also combined in just single footage which produces a 3-dimensional footage effect. These mages can be viewed using our right and left eyes with slightly various images visible in each eye that makes depth observed in this 3D technology. This 3D digital technology produces optical illusions which force your eyes to believe in something real when in reality it is not the real one. Instead of falsifying 3D effects with structures that are obvious, 3D billboards take advantage and make use of digital techniques and digital media in achieving a 3-dimensional display effect. There's no physical element present with edges in making the visual image look unreal which makes it more convincing.
The depth illusion made by these 3-dimensional images gives consumers the ultimate experience like real-life objects. Your eyes can see those depth images since both eyes can view 2 different images that give the perception to humans of depth in various objects. 3D technology uses 2 different images being captured with 2 perspectives. One of its features offers is having a mesmerizing visual experience. 3D portraits being displayed on the billboard are very eye-catching that gives viewer visual pleasure or satisfaction. It also offers space to graphic designers so they can convey their art and creativity that will turn those advertisements into the best art. 3D billboards will not only limit advertisement content but can make artistic space in appealing masses with digital aesthetics and give people visual pleasure.
The average cost of having 3D billboard advertisements varies from a range of $1,200 to $15,000 per month. But the cost also depends on the scope of the project you want to have. In the previous years, digital billboards were only limited and can be afforded by large companies and big corporations that had big budgets. With the evolvement of technology and the affordability of digital LED tech increases, 3D billboards are now available to any kind of business. An outdoor digital billboard can cost you up to $280,000 if you have a big project as there are factors to consider like its location, size, clarity, or the quality of the screen technology and its display duration. In addition to these factors, you also need to pay for its installation and structure which can cost you up to $150,000 on top of the price of the billboard. Digital signage designs and interior billboards like those corner displays can cost around $50 to $59,000. Digital billboards can be profitable as these can generate more income than those traditional printed materials can do.
Billboards especially 3D LEDs that are displayed in public places show people a particular product or service. With these LED billboards, it gives the public new dimensions and spaces that catch the attention of the public becoming protagonists of the information and becoming real spectators. In Asia, these billboards entered into the retail streets of big cities like in Tokyo wherein there is a three-dimensional blow-up of a lion and cat to attract more attention to different buildings that have the sign. In New York, there's a 3D whale and a waterfall, and these billboards arrived in Italy, especially in Rome & Milan, created for the campaign of Urban Vision. Fashion famous brands are also doing their best in improving their commercials through LED billboards like what you can glimpse with Marcelo Burlon who made a 3D LED displayed billboard for the release and publication of a new book or with the newest campaign for Prada Linea Rossa that was snapped by Hugo Compte with the best idea of exceeding beyond the boundary not only in its physical aspect but in symbolic and literary. This new kind of promotional digital tech had been used for well-known brands like Louis Vuitton or Zara wherein they incorporated 3D technology in physical stores to attract more attention from many people who passed by.
Way back in May, Netflix brought the lights of Piccadilly to a standstill with its 3D billboard advertising campaign to launch the blockbuster movie of Zack Snyder which is "Army of the Dead." In the middle of London, have you ever stopped in your tracks by a big zombie tiger? The 20m tall billboard features a lifelike VFX zombie tiger that is called Valentine made by the acclaimed supervisor in visual effects who is Marcus Taormina, roaming around in the post-apocalyptic in Las Vegas. Snyder noted that the visual effects created like using tigers as an inspiration for Valentine's movements.
Amplify has made an anamorphic billboard in promoting prime video's fantasy series "The Wheel of Time" for Amazon. Rosamund Pike who is the lead actor of the show is at the center of the action of 3D illusion that is like a live-action is happening.
There's a massive 3D billboard that is flashing money above Times Square. Time Square is the latest place wherein people can see high-tech 3D billboards advertisements. Last summer, this place was graced by a cascading waterfall and visited by a massive whale. This area for new 3D billboard ads made a splash and made an influx of realistic and impressive 3D ads.
Conventional 2D billboards having static images or not digital images have been already utilized throughout many years which became common and usual for many people though they performed and worked well over the past years. The beauty of these digital ones is no doubt that is more appealing and convincing than conventional ones. That's the reason why many countries are recognized for their outstanding and high-end technology like Japan, China, and South Korea because they are utilizing and picking up the trend and benefits in adapting 3D billboards.
The first common reason why these 3D billboards perform better than the conventional ones is that 3D technology gives a more visually fascinating experience to every consumer who can watch and view the billboard. Compared to the static 2D images, viewers will soon lose their interest and usually misses and forget the ad. Some people can't notice them, especially those who are busy and in a hurry. The visual effects a person can experience these 3D ads are so gratifying and eye-catching that the masses end up stopping for them to experience and be amazed for a while. The second reason is that these billboards offer the best public good retention. These create the best brand awareness for the customers and pave the way for a brand, particularly the company's product to be accepted by many. In your daily lives, you are in a hurry to even pay attention to any ads being displayed on the tall buildings and streets. These 3D ones don't only display a particular ad but also bring every viewer gratification and happiness by the mesmerizing visual effects they can experience.
These 3D digital billboards are the outlook of marketing as a way or tool used in promoting a product or service. There are different promotional tools that a business can use and integrate and one of the best tools they can adapt is by using 3D digital billboards. Though conventional ones had executed well over the past years since we need to be updated with the latest technology and ways of advertising, these 3D digital billboards ascertain to be the best choice for marketing purposes. Stagnant images being displayed on the traditional ones are no longer appealing. Public or the people grow bored with the same and old static ad images exhibited on billboards. By using 3D billboards, people are more curious to see and have an interest in knowing what the advertisement is all about. The 3-dimensional effect displayed on billboards offers better audience retention to the people. It paves the path for brands in building their identity. It' is also easier for them to get the main message across using 3D ads. It offers a pause and refreshes wonderful moments in the daily lives of the people. These 3D billboards are excellent in creating and building brand awareness. These will make your product stand out from the others in every people. It generates instant and lasting awareness. Regardless of what tool you will choose to input your ads on, the 3D effect will make sure that your product or service will reach the masses.