On July 12, Shenzhen Joy City—the first Joy City complex in the Greater Bay Area—opened its doors to an overwhelming public reception. With over 420,000 visitors and nearly 20 million Yuan in first-day sales (excluding Apple and automotive sales), the project quickly shot to the top of the local shopping charts and broke records for commercial openings in Shenzhen.
More than just a shopping mall, Shenzhen Joy City has emerged as a symbol of urban renewal, smart commerce, and digital creativity. And at the heart of this transformation is Unilumin—providing a comprehensive visual solution that redefines how cities connect with people.
Urban-Scale Visual Impact: More Than a Screen, a Landmark!
Located in a high-density residential zone with nearly 3 million residents, Shenzhen Joy City was designed to offer more than just consumer brands—it offers immersive experiences that inspire interaction and exploration.
Unilumin played a critical role by delivering a 700-square-meter LED display system integrated across the project’s main façade. The solution includes two P6.67 high-brightness LED screens, proprietary control software, and multiple sets of glasses-free 3D content—turning the building into a city-scale canvas for visual storytelling.
One passerby shared: “I was just out for dinner nearby, but the 3D visuals stopped me in my tracks. It felt like the visuals were jumping out at me. Everyone was snapping photos!”
Immersive Design That Drives Engagement
Beyond the exterior façade, Unilumin LED displays are strategically placed throughout public zones inside the complex. These indoor installations help amplify event atmospheres, guide customer flow, and close the loop between visibility, interaction, and transaction.
This holistic integration of hardware, software, and content not only enhances the visitor journey but also supports Joy City’s goal of becoming a next-gen retail destination built on ‘scene-based resonance’, rather than brand accumulation.
A New Chapter in Urban Commercial Innovation
From Taizi Bay’s K11 Musea to the new Joy City on Chuangye Road, Shenzhen is embracing a new wave of experience-led commerce. Unilumin is proud to be at the forefront of this transformation.
What makes Shenzhen Joy City truly stand out is its ability to speak directly to the cultural, social, and creative needs of the city’s younger generation. And Unilumin’s role goes beyond being a technology supplier—it is a creative partner in co-shaping emotional, interactive spaces that merge digital expression with physical experience.
As a pioneer of integrated LED display solutions, Unilumin will continue to collaborate with visionary urban projects—helping cities shine brighter, and turning every commercial space into a living, breathing landscape.
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