Riyadh, August 25, 2025– Against the backdrop of an energetic signing ceremony, where executives exchanged handshakes, shared their visions, and toured the iconic Kingdom Arena, Unilumin and Al Hilal Club Company officially announced a sponsorship that cements Unilumin Sports as the club’s Exclusive Stadium LED Display Technology Sponsor.
Left Side: Mr. Esteve Calzada, CEO of Al Hilal Club Company; Right Side: Mr. Johnson Ruan, General Manager of Unilumin Global Technical Marketing
The event was more than a signing—it was a celebration of shared ambition. Attendees witnessed brand presentations outlining the future of sports technology, followed by a guided stadium tour that highlighted the role Unilumin’s cutting-edge LED solutions will play in transforming match-day experiences for millions of Al Hilal fans across Asia & the world.
A Sponsorship with Aisa’s Most Celebrated Club
Founded in 1957, Al Hilal Club Company is widely recognized as a highly accomplished football club within Asia and the continent’s leading football entities. With over 90 major domestic and international titles, including 21 Saudi Professional League championships and 8 AFC Champions League titles, Al Hilal holds an unrivaled position in the sporting world and boasts a massive fanbase across the Middle East and beyond.
By joining forces with Al Hilal, Unilumin Sports not only brings its world-class LED solutions to Kingdom Arena but also reinforces its influence in one of the world’s most dynamic and fast-growing sports markets.
Elevating the Match-Day Experience
Unilumin Sports has long been at the forefront of developing next-generation LED display solutions tailored for sports venues. Its comprehensive product portfolio includes scoreboards, perimeter displays, large-format stadium screens, and architectural lighting, all engineered for superior image quality, energy efficiency, and system reliability.
“Al Hilal is arguably the biggest club in Asia with millions of passionate fans. We are honored to contribute to the club’s journey with our cutting-edge LED display solutions that create an immersive and engaging match-day experience. We’re so proud to be blue!” said Felix Chen, Sports Director of Unilumin.
Driving Digital Transformation in Sports
Through this sponsorship, Unilumin Sports will play a pivotal role in enhancing fan engagement, sponsor visibility, and overall stadium experience at Al Hilal matches.
Mr. Esteve Calzada, CEO of Al Hilal Club Company, expressed his enthusiasm about the collaboration:
“We are delighted to welcome Unilumin Sports, a distinguished leader in its field, as a key sponsor. Their digital solutions will enrich the fan experience at our matches, while also strengthening our communication channels with supporters and sponsors. This sponsorship is a win-win step toward our shared vision of excellence.”
This collaboration underscores Unilumin’s commitment to empowering the sports industry with innovative LED solutions while accelerating its international expansion. With successful projects across Asia, Europe, and now the Middle East, Unilumin continues to build its reputation as a trusted global leader in sports venue technology.
Unilumin Sports is proud to stand with Al Hilal – proud to be blue.
